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3 Facebook Ad Copy Mistakes That Are Lowering Your Results


Do you want better results from your Facebook ad campaigns? Of course, your answer is yes. Getting maximum results from your Facebook ad copy isn’t rocket science; as long as you come up with an effective strategy and know some of the most common mistakes that can reduce your results, and of course, how to avoid them, you can achieve your desired results.

Studies show that more than 62% of small business owners say that their Facebook ads campaign never gives them the results they desire. But let’s face it, if your ad copy doesn’t click, chances are no one will click on your ad.

So, if you are one of the business owners who believe that your Facebook ad copy is not giving you the best results, you could be making one or more of the three most common Facebook ad mistakes. With that said, let’s look at some of the top three Facebook ad copy mistakes that can lower your results.

Mistake 1: Lack of clear objectives

The first step to achieving maximum results when it comes to a Facebook ad campaign is to have a measurable objective and also create an effective strategy. Having a clearly defined objective can help you develop an effective strategy, depending on your goals.

Generally, Facebook ads have the following objectives:

  • To increase traffic to your website
  • Increase conversion or leads to the landing page

Knowing your objectives before you kick off the campaign can help you determine if you are getting maximum results. And if you notice that the campaign isn’t effective as it should, you can adjust the strategy to avoid losing more funds. When it comes to setting your objectives, remember to create objectives that meet your current goals, whether it is to increase your brand awareness, increase web traffic, or to get more ROI from Facebook ads.


Mistake 2: Ignoring advanced Facebook Pixel settings

Another Facebook ad mistake that can cost you a lot is failing to set up and install your Facebook pixel. Before you launch any ad campaign, you need to install your Facebook pixel. Facebook provides its users with excellent resources to install and set up their events based on which website builder their websites are built on, whether it is WordPress or Wix. A Wix Facebook pixel not working could be an indication of wrong settings.

While it may seem like a small problem, but having the wrong pixel settings can have s huge negative impact.

Mistake 3: Using the wrong Facebook ad type

Of course, using the wrong Facebook Ad type can also reduce your Facebook ad results. There are different ad formats available on Facebook.  However, knowing your target audience can help you choose the right one. Some of the most popular examples of ad types include:

  • Photos
  • Videos
  • Slideshows
  • Canvas

Other than these ad options, there are also various ways you can place your Ads. You can place your ads on desktop, mobile, or the right-hand sidebar. Additionally, depending on your goals and objectives, there are certain ways to displace your ads. For example, there are lead ads and link ads.

To ensure that you get maximum results in your ad campaign, you must know which ad type can work best with your objectives.


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