Marketing has always evolved with the times and the introduction of all sorts of technology. Before, it was all about the largest billboard ads or the widest spreads in the broadsheets. Next came radio and television advertisements in their ever increasingly louder and more colorful configurations.
Today, it’s all about online marketing, whether in Utah or any other state. Increasingly, more companies are starting to leverage everything that this modern kind of marketing has to offer. Here are the biggest benefits to investing in a digital marketing plan of your own:
1. Affordability
In terms of what you need to spend to push a campaign online, it’s more affordable than what you would expect with traditional means. That’s primarily because the main platforms for online marketing do not have minimum costs to get them started. In fact, in the case of social media, you don’t have to spend at all if you choose to build an organic presence for your company and your business.
2. Reach
Much of digital marketing is actually targeted to smartphone owners and other mobile device users. If you stop and consider that nearly 77% of Americans fall under that category, you’ll realize that you would most likely find your potential audience there. The fact is that people are on their smartphones more than anywhere else, and you want to meet your potential audience exactly where they are to have the greatest impact.
3. Flexibility
There are many types of online marketing that you can choose from. Much like advertising, you have a range of options at your disposal. You have banner ads that appear on relevant websites, you have an e-mail that brings your product to your audience’s inboxes, and you even have social media posts that meet them where they’re most likely to be. This flexibility allows you to customize on the go, something that’s aided by the relatively low cost associated.
4. Interactivity
Another benefit of digital marketing is that it encourages communication. With every campaign, you have the opportunity to talk directly to your consumer. This is most especially true when it comes to social media where you’re just a comment and message away from direct contact with your buyers. This is invaluable, as it allows you to have your finger on the pulse of things on a day-to-day basis. You get to hear about what they feel, think, and even want.
5. Data
Finally, a major advantage of digital marketing is that you always have a wealth of data and insights from each and every campaign — almost instantaneously. Gone are the days where gathering data required surveys and much of the analyses were corroborative rather than causal.
With digital marketing, the information you get is real-time and relevant. Provided that you have someone versed at interpreting data, you have a lot to apply to future campaigns’ successes.
If you don’t yet have a digital marketing plan outlined, then you’re missing on all the advantages that this new form of marketing has given to others. The key is to hire a competent marketing agency that knows how to talk the talk and walk the walk. If you do, you can be confident of leveraging these benefits for the betterment of your business and it’s goals.
