Digital Transformation: The Key to Growth for SMBs


Switching to digital is becoming more than an option for small businesses in various industries. Digital transformation promises several advantages that can contribute to the growth of a certain organization. Trends, however, shift rather quickly, overwhelming startups.

The benefits may vary depending on the tools you use and how you use them. ServiceNow marketplace, for example, is for paid and free applications and integrations created and deployed through the ServiceNow platform. The intent here is to commercially monetize and promote cloud-native enterprise apps.

If you haven’t embraced digital transformation yet, here are some things you need to know.

Consumers are Going Digital

One way to embrace digital transformation is by investing in digital marketing efforts. Search Engine Optimization (SEO), for example, helps you reach more consumers by ranking high on search engine results pages (SERPs).

Google generates about 3.5 billion searches a day. Appearing on the first page of its SERPs can translate to higher traffic, brand awareness, and authority. But SEO is constantly changing, so you have to adapt quickly. Ranking factors may change from time to time and Google may improve its algorithm.

Social media platforms are excellent channels to reach more audience, as well. In the US, 68 percent of adults use Facebook, while 73 percent use YouTube. Other platforms include Instagram with 35 percent, Snapchat with 27 percent, and Pinterest with 29 percent of users.

Digital Technologies Improves Productivity


Digital transformation is an ultimate time and money saver as it can automate your process, which will allow your organization to be more efficient. When introducing this change, communication is crucial because employees may not be receptive in the beginning. They may think learning the system would take time or be complicated. You need to address such concerns before implementing new processes and technologies.

It will take time for employees to adapt to the new system, so it’s critical to explain the value and significance of changes. Emphasize how automation can free them from handling mundane tasks, which giving them more time to spend on creative and profitable pursuits for the business. Although you can automate tasks, such as accounting, marketing, and customer data accumulation, they’ll still need human creativity or strategic thinking.

Additionally, automation minimizes the risks of mistakes. In business, human errors can negatively impact profitability. This can affect your ability to hire and retain employees. Manually copying information is also prone to errors. But with an automated process, your tools can take data directly from an input source, improving the accuracy of your records.

Digital Tools to Invest In

Switching to digital transformation can be challenging at first. It requires proper preparation for a higher chance of success. You should also choose the right tools so you can achieve your business goals.

As a small business, you focus on working smarter. Artificial intelligence tools work incredibly in developing insights and improving productivity. Your team can use the data sets that your AI solutions have accumulated to refine your daily business practices.

Internet of things (IoT) devices are also gaining popularity among organizations. This technology can connect smart appliances and wearable devices to the internet for data collection. It will have a huge impact on the amount and quality of data that your organization can gather.

Adapting to change is part of growing a business. Consumer behavior shifts over time, that’s why it’s essential to update your operations. When done well, you could expect stability and expansion for years to come.


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